Valence

About The Project

A Digital Platform Unlocking Black Economic Opportunity

Live Project
Category
Impact
Client
Upfront Ventures – Kobie Fuller
Release
November 2019

Overview

*La Mer Walker is Co-Founder & Chief Design Officer of Valence

Valence connects, showcases, and empowers the global black professional community through the magic of technology and art. The platform facilitates meaningful connections with companies and capital that create career opportunities and spawn new ventures. Valence’s content-driven brand helps demystify professional advancement pathways through inspirational storytelling and structured community driven mentorship.

The Opportunity

For years, VCs and Founders have asked Kobie Fuller, Valence CoFounder and GP at Upfront Ventures, for advice about where they can find amazing Black talent. As a Black VC, he also wanted better visibility into his own community and couldn’t believe that a centralized network of Black professionals didn’t exist yet. Upon an introduction to La Mer Walker, a collaborative exploration has led to the build and launch of a data-driven platform that bridges Black Talent and Economic Growth.

The Method

• Holistic Brand Identity & Visual Design System Development
• Digital Product Experience Design
• Brand Operating System Implementation
• Creative Direction & Content Production 
• Strategic Partnerships & Growth Marketing

The Results

In just 7 months, Valence has attracted 7,500+ elite Black professionals, innovators, entrepreneurs and creatives who are leading the biggest brands & growing some of the most dynamic startups in the world. To combat the fact that Black Professionals Are Disconnected From Business Opportunities, the Valence platform offers:

• Expansive Database of High-Caliber Black Talent (7,500+)
• Structured “Micro Mentoring”
• Job Board & Featured Employer Communications
• In-person & virtual events
• Newsletters & targeted emails
• Company & Groups pages
• Graphic Novels of Black “Superheroes”
• Group-led events & interactions
• Community-generated content sharing w/insights*
• Company Certifications
• Macro-economic Indices
• Gamified engagement*
• Investor/Entrepreneur matchmaking

Connect

Interested in learning more about Valence or how we can help your team? Reach out to connect@tippingpointinc.com

Visit Upfront Ventures

Visit Valence.Community

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