About Us

A Brave New World

Elevating Businesses Above The Maelstroms

SUBLYM Digital is a new digital marketing consultancy that unlocks the power of innovative futuristic technologies for massive business success. We blend cutting-edge tools and strategies to elevate your brand, creating impactful experiences that drive growth and leave a lasting impression. With our expertise, we'll help your business thrive in the digital landscape, reaching new heights of success.

Nick Lambesis

Nick Lambesis – Co-Founder & Chief Revenue Officer

La Mer Walker

La Mer Walker – Co-Founder & Chief Creative Officer

Nick founded The Lambesis Agency in 1988. The agency grew into a boutique powerhouse. In 2004, La Mer joined the agency and connected with Nick on several Social Impact special projects being executed under a sister company focused on mission driven outcomes – The TippingPoint Inc. – a consultancy inspired from an encounter with Malcolm Gladwell, author of the best-selling book, The Tipping Point.

Malcolm first visited The Lambesis Agency in early 1997 to research a story for The New Yorker magazine. The Lambesis agency and its research director were driving force behind the explosive growth of Airwalk Footwear. All of which became the focus of Gladwell’s 12-page feature story about the process of “hunting for cool” in a breakthrough way. Dee Dee Gordon, as well as to The Lambesis Agency, were at the epicenter of this phenomenon breakthrough their strategy and creative work for Airwalk led to the meteoric rise of a tiny Carlsbad California shoe company that transformed itself into one of the coolest brands in the world as it went from $20 Million in revenue to $300,000 million in less than 18 months.

Malcolm Gladwell’s “The Hunt for Cool” became the most-read business story in the history of the New Yorker magazine. And Dee Dee Gordon and The Lambesis Agency’s work for Airwalk were soon to become media darlings and the talk of the industry.  Marketing executives all over the world were reading the New Yorker article and later Gladwell’s book--The Tipping Point--which soon became required reading in virtually every marketing department in corporations, colleges and universities worldwide. It’s still Gladwell’s best seller at over 2.5 million copies and the work Lambesis did for Airwalk is the entire sixth chapter case history in The Tipping Point.

Lambesis Invention of a new breed of strategic thinking, research and creative led to a revolution in how companies manage those changes that most affect the growth, perception and performance of their brands. But Airwalk was no fluke. The Lambesis Agency grew from a boutique into an international brand-development force with major clients and major brands all over the globe. A first in San Diego as it grew to #50 in the World according to Advertising Age.

It had all began with Lambesis work for Guess, then Airwalk Footwear And just as “Airwalk tipped” so did Lambesis who added $8 Billion in brand value to Skyy Vodka, Bebe Women’s Clothing, Campari (Italy), Hitachi Plasma (Japan), Tacori Fine Jewelry (LA), and Grand Marnier (France). Then in 2008, Lambesis beat several of this planet’s best agencies to become what few if any have ever accomplished--the lead branding agency on five Coke brands, beginning with Dasani then adding Fuze, McCafe, Gold Peak and Honest Tea.

Tipping Point Inc. is now SUBLYM Digital – a strategic creative consultancy, based in Southern California, that is passionate about helping clients and non-profits succeed. As collaborative partners with extensive experience in a wide range of disciplines, SUBLYM is able to provide comprehensive, strategic solutions from creating and revitalizing brands, to promoting them throughout the communication spectrum.

The SUBLYM philosophy is simple: approach all opportunities from a holistic perspective and pursue big ideas with one objective in mind--results-driven brand development.

what we deliver

Our Capabilities

Business Strategy & Cultural Resonance

SUBLYM's business and market strategists have experience at Tier 1 consultancies and brand agencies that fuels their ability to craft the vision for your brands immediate and future success.

Creative Strategy & Design Systems

Our team of account service, brand strategists, data analysts, graphic designers, art directors, interaction designers, engineers, and growth experts work together in the most efficient ways possible to elevate your brand.

Brand Communications Infrastructure

A new suite of designer-led tech platforms is emerging – from No-Code prototyping tools that can go to market fast to test a concept to deeply integrated brand management toolkits like BrandOS, SUBLYM's specialists are ready to work with you to modernize your marketing operations and success.

Digital Product Strategy & Development

Transformation and Innovation strategies most often envision taking business platforms further or creating them anew. TPI's team has built over 100 corporate venture funded product startups and is poised to help you realize your next wave of growth in digital products.

Decentralized Business Protocols & Infrastructure

The new Internet of Value business opportunities are here and SUBLYM's team and strategic partners have proprietary tools and successful methodologies for propelling our partners boldly into the future of digital business.

Brand Reportage & Story-Driven Presentations

The power of visual storytelling provides a huge opportunity for brand leaders in Impact Investing arenas to instill confidence and momentum for their initiatives in the same way consumer brands have successfully done for 100's of years.

Growth & Performance Marketing

Digital and traditional media channels continue to accelerate the pace of change in awareness and consumption. SUBLYM's team of growth architects and engineers works from the earliest stages with creative to fine tune your brand's message and transactional capabilities to ensure success.

Content Production & Delivery

SUBLYM's creative team of writers, producers, production artists and growth architects have built many of the world's best brands successfully launched content initiatives. Whether television or social media focused, your brands story world will come to life in powerful ways with SUBLYM.

Extended Client Partner Support

We have and want to continue working with challengers of the status quo on their vision for business success. Our account service model is tailored to your needs and SUBLYM's creative processes to ensure we enjoy the journey as much as arrival at success.

working together

Our Process


Deep Discovery

A full spectrum assessment of your brand’s current state and business model. In this stage, we identify growth opportunities by surfacing own-able positioning & revenue potential.

Strategic Vision

A comprehensive set of new business model options are delivered in the form of a brand playbook that our partners can leverage for 12-18 months with optimization along the way.

Brand Infrastructure

BrandOS is SUBLYM’s brand machine - a proprietary, all-in-one brand management platform, enriching brands with consistency and clarity. Depending on our client's needs, we can provide custom integrations and features to amplify your brand's future capabilities.

Creative Innovation

SUBLYM’s creative team assembles and activates business strategies with aligned, yet strikingly artful imagery, storytelling, and experiences all focused on successful results.

Successful Growth

The real-time analytics and customer acquisition methods are activated in low-cost, high-yield digital techniques by the SUBLYM growth team to optimize campaign execution.