NZXT

About The Project

Empowering Gamers To Build The Extraordinary

Live Project
Category
Branding
Client
NZXT – Johnny Hou
Release
February 2017

Overview

NZXT is a Los Angeles based major manufacturer of designer computer cases, components, and accessories for the PC gaming market. In 2017, NZXT launched a computer building service called BLD - the service asks about what games would be played on it, budget constraints, and customization options before generating a PC build. To accelerate NZXT's momentum, founder Johnny Hou brought in Tippingpoint to refresh the brand.

The Opportunity

The continual rise in global gaming enthusiasm provides NZXT with an incredible opportunity to become the most compelling brand in the PC DIY community. By providing accessible resources and provocative content, we will establish a customer relationship that will propel NZXT well above it’s competitors to reach the cultural Tipping Point.

The Method

• Insights, Research & Account Planning Services
• Creative Direction & Brand Identity / Logo Design Update
• Website & Online Advertising Concept Development
• Email & Event Display Campaign Development
• Content Series Concept Development

The Results

Lambesis’ refresh of NZXT's brand system provided the internal creative team of designers and engineers an accelerated rollout of their e-commerce website which has seen 45% increased sales since the redesign.

Connect

Interested in learning more about NZXT or how we can help your team? Reach out to connect@tippingpointinc.com

NZXT Samples

NZXT Brand Playbook Overview
NZXT Brand Playbook Overview
NZXT Brand Essence
NZXT Brand Essence
NZXT Brand Look Exploration
NZXT Brand Look Exploration
NZXT Logo Explorations
NZXT Logo Explorations
NZXT Logo Emblem
NZXT Logo Emblem
NZXT Logo Emblem
NZXT Logo Emblem
NZXT Logo Evolution
NZXT Logo Evolution
NZXT Logo Rules
NZXT Logo Rules
NZXT Logo Structure
NZXT Logo Structure
NZXT Tagline Explorations
NZXT Tagline Explorations
NZXT Visual Application – Events
NZXT Visual Application – Events
NZXT Visual Application – Product
NZXT Visual Application – Product
NZXT Visual Application – Apparel
NZXT Visual Application – Apparel

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Let’s create something great together