SUBLYM
ELEVATING brands
NZXT is a Los Angeles based major manufacturer of designer computer cases, components, and accessories for the PC gaming market. In 2017, NZXT launched a computer building service called BLD - the service asks about what games would be played on it, budget constraints, and customization options before generating a PC build. To accelerate NZXT's momentum, founder Johnny Hou brought in Tippingpoint to refresh the brand.
The continual rise in global gaming enthusiasm provides NZXT with an incredible opportunity to become the most compelling brand in the PC DIY community. By providing accessible resources and provocative content, we will establish a customer relationship that will propel NZXT well above it’s competitors to reach the cultural Tipping Point.
• Insights, Research & Account Planning Services
• Creative Direction & Brand Identity / Logo Design Update
• Website & Online Advertising Concept Development
• Email & Event Display Campaign Development
• Content Series Concept Development
Lambesis’ refresh of NZXT's brand system provided the internal creative team of designers and engineers an accelerated rollout of their e-commerce website which has seen 45% increased sales since the redesign.
Interested in learning more about how TPI can help your team?
Reach out to Nick@Sublym.Digital
