The Lambesis Agency

About The Project

33 Years of Iconic Brand Building

Live Project
Category
Branding
Client
The Lambesis Agnecy
Release
January 1987

Overview

The Lambesis Agency is a brand development agency specializing in the creation of iconic brands by establishing a deeper emotional and cultural connection with consumers. For the past two decades, Lambesis has applied a style-based approach to branding across prestige and mass prestige products ranging from fashion and spirits, to electronics and travel, to fitness and music, gaining the company international recognition. The agency has a reputation for building iconic style and design based brands, having extensive knowledge of cultural and consumer insights, and a mission to “raise the general aesthetic.”

NICK LAMBESIS

FOUNDER

VICKI HOEKSTRA

CHIEF OPERATING OFFICER

The Opportunity

A deeper emotional and cultural connection with the consumer. Brand communications with greater clarity and power. For over 25 years, Lambesis used a unique creative-driven process to create iconic brands that have garnered international recognition, consumer loyalty and, most importantly, client success. Through a proprietary process that allows diverse departments to work seamlessly together, Lambesis brand development is united by a single vision. The result is meticulously researched and inspired communication platforms that raise brand awareness and resonate with consumers on a deep emotional level. By redefining the art of communication, The Lambesis Agency mastered true branding.

The Methods

Research and planning. Concept and design. Production, marketing and media. Lambesis brings together focused teams of intelligent, talented people who know how important it is to see The Big Picture, specialists who understand how the work they do fits into the larger context of achieving precise and deep communication with the consumer. Communication is what branding is ultimately all about. At Lambesis, successful communication with consumers begins with diverse departments thinking, talking and working together.

- STRATEGIC PLANNING
- CREATIVE
- CUSTOM RESEARCH
- DIGITAL & INTERACTIVE
- USER EXPERIENCE
- SOCIAL MEDIA & ACTIVATION
- BRAND MANAGEMENT
- DESIGN
- ATL MARKETING
- BTL MARKETING
- PRODUCTION
- MEDIA PLANNING & BUYING

The Results

An innovative and creative agency known for turning brands into icons, served a host of international clients, including: Coca-Cola Company (Dasani, Dasani Sparkling, Dasani Drops, McCafé, Gold Peak, Honest Tea, Honest Kids, Fuze), Skyy Vodka, Skyy Infusions, Gaggenau, Bebe, Tacori, Grand Marnier, Campari, Hitachi, Elemental Superfoods, Primal Apparel, Physicians Formula, Luna Grill, Yes To Beauty, Fisker Automotive, Kinerase, Charming Charlie, Diamond Mattress, Seagate.

Vicki and husband Nick Lambesis led TLA on a meteoric rise tothe heights of the International advertising World as the agency grew from a boutiqueinto an international brand-development force with major clients and majorbrands all over the globe. A first in San Diego as it grew to #50 in the Worldaccording to Advertising Age.

It all began with Lambesis work for Guess and later AirwalkFootwear which is the entire sixth chapter case history in Malcolm Gladwell’sbest-selling book, The Tipping Point. Just as “Airwalk tipped” so did Lambesiswho added $8 Billion in brand value to Skyy Vodka, Bebe Women’s Clothing,Campari (Italy), Hitachi Plasma (Japan), Tacori Fine Jewelry (LA), and GrandMarnier (France).

TLA beat several of this planet’s best agencies to becomewhat few if any have ever accomplished--as it became the lead branding agencyon five Coke brands, beginning is 2008 with Dasani then adding Fuze, McCafe, GoldPeak and Honest Tea.

Connect

Interested in learning more about how TPI can help your team?
Reach out to connect@tippingpointinc.com

[Password Required – to view contact us at: connect@tippingpointinc.com]

View TLA Portfolio Book

Client Case Studies

Gaggenau

There's More

Explore Other Works

Why We Exist

Learn more about our story

Contact Us

Let’s create something great together