Boston Consulting Group

About The Project

Elevating A Premiere Global Management Consulting Firm

Live Project
Category
Product
Client
BCG & BCG Digital Ventures
Release
January 2014

Overview

Formed by The Boston Consulting Group in January 2014, BCGDV helps corporations think and act like venture capitalists through a portfolio of investable business ideas and a relentless dedication to consumers. DV also has pioneered new ways of sharing the risks and upside of corporate venturing with it's client partners. With 10 offices and 1000+ employees, the hyper-growth company is charting a new course of digitalization for BCG's impressive client roster.

The Opportunity

A corporate startup that creates startups at scale globally for the world's most successful corporations was an intriguing challenge that La Mer Walker joined the BCGDV team in April of 2014 to realize. From building the firm's largest cohort, Experience Design, crafting and scaling the brand identity system, to participating in the creation of 100+ venture companies, the BCG & BCGDV experience was exhilarating. The focus was and remains how to build great value in record speed with amazing returns.

The Method

• Holistic Brand Identity & Visual Design System Development
• Digital Product & Branding Methodology Development
• Experience & Communication Design Talent Recruiting & Retention
• Brand Operating System Implementation
• Creative Direction & Content Production 
• Venture Innovation, Incubation, Launch, Scaling & Growth

Venture Samples

MERQBIZ
REPAIRSMITH
ENDPOINT
ENERGYBOT
PAINSCALE
LEGO
RBC
WARE2GO
OSHI HEALTH
B CAPITAL GROUP

The Results

BCGDV's first project was the redesign of BCG.com. 6 years later, the influence of BCGDV on it's parent's brand evolution and growth is evident. With BCG's extensive client partners, DV has been extremely productive:

• 150+ Ventures Launched In 10+ Markets
• 5+ Venture Exits / Liquidation Events
• 10 Offices in Key Global Markets For BCG Client Partners
• Robust Communication, Experience, & Strategic Design Team Frameworks
• Product Innovation Awards
• Hackathons, Social Impact & Cultural Events
• Investor/Entrepreneur matchmaking

Connect

Interested in learning more about BCGDV or BCG and how we can help your team? Reach out to connect@tippingpointinc.com

Visit BCG.com

Visit BCGDV.com

There's More

Explore Other Works

Why We Exist

Learn more about our story

Contact Us

Let’s create something great together